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CELEBRATING 50 YEARS
OF INNOVATION
1973
The Founding
Tom Crow, an Australian amateur golfer, moved to Kearney Mesa, CA to start COBRA Golf. Crow was an Australian Amateur Champion and won over 20 club championships, including at Royal Melbourne, Kingston Heath, and Royal Sydney.
Crow set out to make great clubs at a fair price and claimed that while product and Tour presence was essential to success, it's the people that really make the difference.
1975
A New Club Category
The Baffler hybrid, a laminated wood with 23° of loft, introduced a new category of clubs to golf. It featured a patented sole plate design that allowed the club to glide through the turf effortlessly and drew inspiration from catamarans skimming across the Pacific Ocean.
Move to Sorrento Valley
COBRA quickly doubled its warehouse footprint moving to a 6,000 SF location in the Sorrento Valley. The new facility allowed COBRA to produce irons and woods under one roof.
1980's
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1980
Trusty Rusty
Phil Rodgers, a golf professional native to the San Diego area, invents the three-wedge system, implementing the gap wedge into players' bags. This coincided with Rodgers' original design for the first Trusty Rusty Wedge, a long-time cult classic amongst golf fans.
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1985
Graphite Shafts & Autoclave System
COBRA introduced the Autoclave System, which strengthens graphite shafts using proprietary technology, and became the first U.S. club manufacturer to offer graphite shafts as stock in woods and irons.
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1989
Demo Sets
COBRA launches the first club demo set program in the U.S., allowing customers to play a full 18 holes with any COBRA set before deciding to purchase, revolutionizing how golf clubs are bought & sold.
1990's
1991
The Shark
Greg Norman signs with COBRA Golf after buying 12% of the company for $2 Million. Norman helps build COBRA's first line of forged iron: The Norman Signature CB and MB Forged Irons.
COBRA Golf on Tour
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1991
Daly & The Ultramid
John Daly led the Tour in driving distance using the COBRA Ultramid Driver, which used a new high-tech plastic developed for the bullet-proof vest industry, then went on to shock the golfing world and won the 1991 PGA Championship.
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1993
Norman Wins The Open
Greg Norman, at the time the #1 player in the world, wins the British Open at Royal St. George’s, the first Major Championship won with COBRA Irons. Norman led the Tour in total driving for the year using the KING COBRA Steel Driver.
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1993
Hale Irwin Joins the Team
Hale Irwin, a three-time Major Champion signs with COBRA Golf. Shortly after joining team COBRA, Irwin went on to win the MCI Heritage Classic using the KING COBRA Oversize Irons.
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1995
Crenshaw Masters Win
Crenshaw, a recent COBRA signing, secures an emotional victory at the 1995 Masters Tournament just days after the death of his long-time coach Harvey Penick. At the age of 43, Crenshaw was the second oldest player to ever win The Masters at that time.
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1996
Steve Jones US Open Champion
Steve Jones wins The U.S. Open at Oakland Hills Country Club using the KING COBRA Oversized II Irons. Jones becomes the first sectional qualifier to win the U.S. Open in over 20 years.
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1997
Historic Triumph
A young phenom captures the attention of the entire golfing world, winning the 1997 Masters in dominant fashion using the KING COBRA Deep Face Driver. Leading the field in driving distance averaging 23 yards further than the next closest golfer that week.
A New Era For Golf Equipment
1994
#1 Iron in Golf
COBRA launches the first set of oversized irons which quickly became the performance standard and the #1 selling iron in golf.
1996
Product Expansion
The most extensive line of new COBRA products up to this point is introduced, featuring the new KING COBRA Oversize II Irons and TI Offset Woods.
1997
COBRA Makes Moves
COBRA Golf moves to its current location in Carlsbad, CA.
2000's
Game Changing Innovation
2003
COBRA SS Driver
KING COBRA SS Drivers are the top-selling drivers for the year, featuring a 430cc head that allowed golfers to hit drivers further with more forgiveness than ever before.
2005
Baffler Utilities
COBRA Golf expands one of the hottest-selling utility metal lines in the industry with the addition of three new models to its line of KING COBRA Baffler Utility Metals. The patent-pending design that promotes the high launch, forgiveness, and distance of a fairway metal with the playability and control of an iron quickly became the #1 selling line of utility metals.
2006
COBRA Reinvests In Tour
COBRA Golf announces Tour sponsorships of Geoff Ogilvy, Ian Poulter, J.B. Holmes, Camilo Villegas, Kevin Na and LPGA Tour Player Jeong Jang.
2006
Ogilvy Wins the U.S. Open at Winged Foot
Ogilvy Wins the 2006 U.S. Open at Winged Foot using the COBRA X Speed Driver and KING COBRA Pro MB Irons.
2010's
2010
PUMA Acquires COBRA
Sports lifestyle company PUMA agrees to acquire 100% of COBRA Golf from Acushnet Company. COBRA PUMA Golf is born.
Tour Takes Off
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2010
Lexi Thompson
15-year-old Lexi Thompson becomes the first combined COBRA PUMA Golf athlete shortly after turning professional. Thompson was, at the time, the youngest U.S. Women’s Open qualifier ever at the age of 12. Within a year, Lexi set the record as the youngest player to ever win on the LPGA Tour at the age of 16.
Lexi Wins The Kraft Nabisco Championship
Thompson would go on to win the 2014 Kraft Nabisco Championship at just 19 years old. She was the second youngest woman to ever win a major championship at that time.
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2012
Rickie Fowler
Rising star Rickie Folwer signs with COBRA becoming a full COBRA PUMA Golf athlete after having signed with PUMA Golf in 2009.
Rickie Wins at The Players
Fowler, one of the most popular golfers professional golf has ever seen, would go on to capture an incredible victory at the 2015 Players Championship, cementing his name in Golf history.
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2016
Bryson DeChambeau
COBRA signs 22-year-old, reigning collegiate National Champion and U.S. Amateur Champion, Bryson Dechambeau as a full COBRA PUMA Golf athlete.
Bryson Wins the U.S. Open
Dechambeau would go on to overpower Winged Foot Golf Club to win the 2020 U.S. Open. Wins using SPEEDZONE Driver and KING Forged One Length Irons.
Innovating Excellence
2015
KING LTD Driver
COBRA works in partnership with Center for Advancement of Science in Space to conduct research aboard the International Space Station to build a one-of-a-kind driver.
2016
Smart Clubs
COBRA announces the release of the first connected golf club featuring an Arccos sensor embedded in the grip, allowing players to easily track their ball striking through advanced digital technology.
2017
ONE Length
COBRA launches the first full sets of single length irons. All built to 7-iron length to create a more consistent and repeatable contact with every club.
2019
KING F9 Speedback
COBRA athletes win 4 times using the KING F9 SPEEDBACK Driver within the first four months of its release. The Driver remains a cult classic amongst avid golf enthusiasts.
2020's
2023
Gary Woodland Signs With COBRA
2019 U.S. Open Champion Gary Woodland signs with COBRA Golf to become a full COBRA PUMA Golf athlete.
2023
50th Anniversary
COBRA celebrates five decades of equipment performance. Dedicating half a century to serving our fans, players and all golf enthusiasts through innovation and a relentless pursuit of excellence.
2023
Rickie Wins at Rocket
His first time back in the winners circle since 2019, Rickie uses an AEROJET Driver and KING Tour Irons enroute to a dominant victory in Detroit.
