Celebrating 50 Years of Innovation

1970's

1973

The Founding

Tom Crow, an Australian amateur golfer, moved to Kearney Mesa, CA to start COBRA Golf. Crow was an Australian Amateur Champion and won over 20 club championships, including at Royal Melbourne, Kingston Heath, and Royal Sydney.

Crow set out to make great clubs at a fair price and claimed that while product and Tour presence was essential to success, it's the people that really make the difference.

1975

A New Club Category

The Baffler hybrid, a laminated wood with 23° of loft, introduced a new category of clubs to golf. It featured a patented sole plate design that allowed the club to glide through the turf effortlessly and drew inspiration from catamarans skimming across the Pacific Ocean.

Move to Sorrento Valley
COBRA quickly doubled its warehouse footprint moving to a 6,000 SF location in the Sorrento Valley. The new facility allowed COBRA to produce irons and woods under one roof.

1980's

1980

Trusty Rusty

Phil Rodgers, a golf professional native to the San Diego area, invents the three-wedge system, implementing the gap wedge into players' bags. This coincided with Rodgers' original design for the first Trusty Rusty Wedge, a long-time cult classic amongst golf fans.

1985

Graphite Shafts & Autoclave System

COBRA introduced the Autoclave System, which strengthens graphite shafts using proprietary technology, and became the first U.S. club manufacturer to offer graphite shafts as stock in woods and irons.

1989

Demo Sets

COBRA launches the first club demo set program in the U.S., allowing customers to play a full 18 holes with any COBRA set before deciding to purchase, revolutionizing how golf clubs are bought & sold.

1990's

1991

The Shark

Greg Norman signs with COBRA Golf after buying 12% of the company for $2 Million. Norman helps build COBRA's first line of forged iron: The Norman Signature CB and MB Forged Irons.

1991

Daly & The Ultramid

John Daly led the Tour in driving distance using the COBRA Ultramid Driver, which used a new high-tech plastic developed for the bullet-proof vest industry, then went on to shock the golfing world and won the 1991 PGA Championship.

1993

Norman Wins The Open

Greg Norman, at the time the #1 player in the world, wins the British Open at Royal St. George’s, the first Major Championship won with COBRA Irons. Norman led the Tour in total driving for the year using the KING COBRA Steel Driver.

1993

Hale Irwin Joins the Team

Hale Irwin, a three-time Major Champion signs with COBRA Golf. Shortly after joining team COBRA, Irwin went on to win the MCI Heritage Classic using the KING COBRA Oversize Irons.

1995

Crenshaw Masters Win

Crenshaw, a recent COBRA signing, secures an emotional victory at the 1995 Masters Tournament just days after the death of his long-time coach Harvey Penick. At the age of 43, Crenshaw was the second oldest player to ever win The Masters at that time.

1996

Steve Jones US Open Champion

Steve Jones wins The U.S. Open at Oakland Hills Country Club using the KING COBRA Oversized II Irons. Jones becomes the first sectional qualifier to win the U.S. Open in over 20 years.

1997

Historic Triumph

A young phenom captures the attention of the entire golfing world, winning the 1997 Masters in dominant fashion using the KING COBRA Deep Face Driver. Leading the field in driving distance averaging 23 yards further than the next closest golfer that week.

A New Era For Golf Equipment

2006

A New Era For Golf Equipment

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

2000's

Game Changing Innovation

2006

COBRA SS Driver

KING COBRA SS Drivers are the top-selling drivers for the year, featuring a 430cc head that allowed golfers to hit drivers further with more forgiveness than ever before.

2005

Baffler Utilities

COBRA Golf expands one of the hottest-selling utility metal lines in the industry with the addition of three new models to its line of KING COBRA Baffler Utility Metals. The patent-pending design that promotes the high launch, forgiveness, and distance of a fairway metal with the playability and control of an iron quickly became the #1 selling line of utility metals.

2010's

2010

PUMA Acquires COBRA

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

2010

Lexi Thompson

15-year-old Lexi Thompson becomes the first combined COBRA PUMA Golf athlete shortly after turning professional. Thompson was, at the time, the youngest U.S. Women’s Open qualifier ever at the age of 12. Within a year, Lexi set the record as the youngest player to ever win on the LPGA Tour at the age of 16.

Lexi Wins The Kraft Nabisco Championship

Thompson would go on to win the 2014 Kraft Nabisco Championship at just 19 years old. She was the second youngest woman to ever win a major championship at that time.

2012

Rickie Fowler

Rising star Rickie Folwer signs with COBRA becoming a full COBRA PUMA Golf athlete after having signed with PUMA Golf in 2009.

Rickie Wins at The Players
Fowler, one of the most popular golfers professional golf has ever seen, would go on to capture an incredible victory at the 2015 Players Championship, cementing his name in Golf history.

2016

Bryson DeChambeau

COBRA signs 22-year-old, reigning collegiate National Champion and U.S. Amateur Champion, Bryson Dechambeau as a full COBRA PUMA Golf athlete.

Bryson Wins the U.S. Open
Dechambeau would go on to overpower Winged Foot Golf Club to win the 2020 U.S. Open. Wins using SPEEDZONE Driver and KING Forged One Length Irons.

2016

Smart Clubs

COBRA announces the release of the first connected golf club featuring an Arccos sensor embedded in the grip, allowing players to easily track their ball striking through advanced digital technology.

2020's

2023

3D Printed Putters

COBRA partners with HP to build a first-of-its-kind 3D printed putter, leading to the release of the first-ever 3D Printed line of putters.

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2023

50th Anniversary

COBRA celebrates five decades of equipment performance. Dedicating half a century to serving our fans, players and all golf enthusiasts through innovation and a relentless pursuit of excellence.

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